In all seriousness, this looks like an Hooli ad from the Silicon Valley TV show. I can really picture Mark Zuckerberg as a real life Gavin Belson surrounded by minions telling him all day long how great this Meta thing is.Reply
The whole presentation felt a lot like visions of the internet from companies like Microsoft (and others) in the mid-90s.. top-down, centralized.Reply
Related: "Facebook's metaverse spending will top $10 billion this year"Reply
I'm suddenly teleported back to 2006 when people didn't take Facebook seriously at all.Reply
from faang to Manga?Reply
Wait is this like Google inc rebranding as Alphabet and owning Google as its main product, or is the social media platform being renamed to Meta along with the company?Reply
I just want to repurpose all of Yakov Smirnoff's jokes about Russia for the metaverse.Reply
How long until I get a "Come join Meta!" recruiting email?Reply
Congratulations for your rebranding! Now, can you respect us?Reply
Meta for MetastasisReply
MANGA sounds more fun then FAANG so that’s niceReply
I hope they have no exclusive rights to the name. So many metaverse things already exist it would be a shame to see them being sued by FB
As for the rest, he's advertising a new Second Life / High Fidelity as if he invented it himself. Shameful not to mention that all this has been done before, the main difference being the VR glasses. And i m glad that this is going to fail because virtual worlds are the 100% opposite of facebook (pseudonymous, not real life, NOT real friends, create instead of consume etc)Reply
Glad to hear they're at least claiming their contribution to the metaverse will be built on open standards and protocols, I hope they follow through on that. Pretty sure nobody would want a walled meta-garden.Reply
Can someone PLEASE tell me why the metaverse will succeed when things like Second Life and oh so many other immersive realities have failed. Is it because of the VR? Honestly why is this a thing?Reply
I was watching the video and got to a bit where Mark said "So we are going to see what some metaverse experiences will be like" and then a pop up came over the video and said "Log In" and I clicked cancel because I didn't want to and the page reloaded itself and lost my place in the video.Reply
October 28th, 2021 4:44PM EDT
Following a new keynote from augmented reality company Meta on Thursday, scientists continue to investigate how Epic Games' MetaHuman technology has become categorically superior to real-life actors in terms of expressed humanistic qualities, seemingly overnight.
Responding to questions surrounding the unfortunate name clash, Epic Games CEO Tim Sweeney denied this would cement his position as a present day Eldon Tyrell: "We never said that. 'More human than human' isn't our motto and never was; today it just happens to be true. The technology is still in its early stages, and it clearly isn't there yet."
When asked for further clarification, Sweeney elaborated with candor: "It's eerie, you know? From the outset, we knew their strategy was to bring the one-dimensional qualities of stock photo models to life, we just didn't think they'd succeed this early."
"It's really made us question our product strategy as a whole." said Sweeney. "We're trying to make fake humans realistic, and they're trying to make real humans fake. What's their end game? It's kind of a mind fuck, honestly."
When reached for comment Meta CEO Mark Zuckerberg declined to be interviewed for this article, electing instead to maintain an unblinking gaze as his arms continued to awkwardly gesture with sterile insincerity.Reply
With the metaverse -- I don't really see how that would work (if it's envisioned Ready Player 1 style). Either you have one game engine everything has to be in (limited), or like a lobby system to launch games which is basically just VR Chat with a launcher (not seamless), or youre constantly launching and quitting game engines (messy, hard to make seamless). Am I missing the mark here?Reply
They want to own the SEO around the "metaverse", so renaming their company to half the world means they dominate all search around it. Genius move, Mark.Reply
Looks like Zuckyboi is a big fan of Ready Player One.Reply
I am not looking forward to all the people who get C&Ds for using the words 'meta' or 'metaverse'.Reply
It is been finally admitted.
Facebook Inc. aka Meta Inc. is going to kill Apple and put an end to the iPhone.
Going to watch this.
To Downvoters: Here's a reminder of how wrong the HN bubble was back then:  
This is the same place that reacted to Facebook acquiring Instagram and WhatsApp to being the dumbest decisions Mark Zuckerberg made and now it became a $1T company with billions in profit and billions in monthly active users.
If users cared about privacy, why are they still on WhatsApp and Instagram and failed to move elsewhere? Exactly because the money, creators, social inertia and followers are still there.
We'll come back in 10 years and we'll see if you still like Apple and Google's walled gardens and 30% taxes.Reply
Damn, I love the term "meta", and generally enjoy meta concepts (metamodernism, metacognition, metaverse, metamorphosis, etc.). This taints the term terribly.Reply
So is this like Google -> Alphabet where it's mostly a behind-the-scenes type thing?Reply
Suicidebook, I mean Facebook rebranding to Meta. Talk about lipstick on a pig.Reply
The core idea of having a universal layer on top of reality that is owned by any company, at all, is utterly repulsive to me. I'm not sure I have the words to describe it.
The type of world Facebook is describing is always -- 100% of the time -- a dystopia if it is a privatized, corporate-controlled AR/VR layer where ordinary people need permission and contracts to interact with each-other. Anything any single company or coordinated group of FAANG companies make will be awful when scaled up to the level Mark is talking about. There's no promise they can make to me, there's no strategy they can pursue to ease my worries. Purely by virtue of a single company (or a group of FAANG companies) being in charge of it, it's already garbage.
Having said that, of all of the companies to try and assert control over a "metaverse", Facebook is probably amongst the least suited and most dangerous companies to do so. If they can't even run the Oculus platform competently, how can they possibly claim they're competent enough to run a giant industry-wide platform on top of Oculus?
> The metaverse will be a collective project that goes beyond a single company. It will be created by people all over the world, and open to everyone.
And this stuff is just complete nonsense. No platform that Facebook has ever been involved with has ever even remotely come close to being "collective" or "open" to everyone worldwide, and it's just wildly insulting to pretend that anything about that is going to change now.
Reading about this company just drains my energy and enthusiasm right away. Can't put my finger on why.Reply
no one caresReply
The screens are blank at first, but finally the same image snaps into existence on all four of them at once. It is an image consisting of words; it says
IF THIS WERE A VIRUS YOU WOULD BE DEAD NOW
FORTUNATELY IT'S NOT
THE METAVERSE IS A DANGEROUS PLACE; HOW'S YOUR SECURITY?
CALL HIRO PROTAGONIST SECURITY ASSOCIATES FOR A FREE INITIAL CONSULTATION.Reply
"The concept [Meta] originates from Snow Crash, a dystopian novel from the 1990s in which people flee the crumbling real world to be fully immersed in a virtual one"
Facebook is creating a virtual world to allow us to escape the deteriorating state of this one.Reply
I keep a pretty sharp eye on the apple job postings to see what type of people they're hiring. I think they've been working on something similar since about 2014. Around then I noticed they posted for, then hire a lot of optical engineers, (I'd look to find the hire on linkedin a while after the posting was gone) but people with odd skills for apple, contact lenses mostly, lasers, and then a bunch of people who had done PhDs around putting gas/liquid between plastic that can react with projected light.Reply
Good god. Has Facebook now got such a bad rep it has to change its name?
For me it will always be the fat man standing behind a lamp post.Reply
Is it just me, or is that logo a little unappealing and distorted?Reply
Metadata would have been a better nameReply
I want to present another way of looking at this, & identifying it as a brilliant move. This is just one lens, not representative of what I really believe, but I think it's an important lens to pick up & assess by.
Facebook makes a ton of cash, and wants to be a place where sharp, bright, talented engineers want to come work. But the family of apps are all semi-done products; they're late industrial creations, heavily refined, and there's just not a lot of open possibility space to do good things with them.
Meta is a break. It's a way to create new grounds, explore new ideas. Whether the ideas are good or bad almost doesn't matter, compared to re-creating a company with some real will, drive, & possibility in front of it. Unchaining yourself from the town-planner stage of maturity that you've been whiling away at for almost a decade & creating permissions to try interesting things, to make new space where you're not always stepping on legacy concerns: I almost can't imagine not doing this.
And Meta has a fairly catchy, nebulous set of ideas behind it. It's difficult to imagine how Facebook/Meta can really make anywhere near as much impact, make a clear win here. But I'm at a loss to think of other bits of terrain that are both not-yet-settled/won, and simultaneously as compelling & interesting to a potential employee-base. If I ran a hugely successful company that had more-or-less established itself & wasn't in existential peril & falling position, I'd be asking myself the same question: what would be fun for us to do? What would keep my us well engaged & might possibly yield some epic shit? Meta is a not bad answer.Reply
Nicely translates to "(shes's) dead" in Hebrew...Reply
While their mission of connecting people sounds nice on paper, they have shown over and over that they place profit first, which is not necessarily wrong for a corporation, but this incentives engagement over connection.
We've seen that as Facebook grew bigger and the engagement algorithms took over, that the worst of humanity is brought out. Despite there being genuine connection and overall improvement to people's lives happening on FB; if not people wouldn't be using it, but extremism, addiction and hate have become staples of the platform at large.
Frankly, I don't trust FB to fix these issues so I am immediately pessimistic about Meta, but the reality very well may be that us humans enjoy extremism content, don't mind digital addictions, and feed off hate and FB just brings out the raw truth in us.
Overall, I think FB needs a different business model other than advertising off engagement if they want to turn the page and appeal to the better parts of people.Reply
This is the beginning of the end. Read this comment in 10 years please.Reply
Grim. Much nicer to go outside and enjoy creation. Facebook and Meta are no doubt austere in comparison. To quote Vonnegut, it is you who should be doing the becoming, not the damn fool computer.Reply
Fun story, I once tried to convince a new friend of mine that his startup that I'd landed a small consulting gig with should focus on how it could make the world better, not just go after profits, because I could clearly see that what they had was just so useful and adaptable and that pharmaceutical companies would easily want to scoop them up.
Back then they were in the midst of rebranding, but they ultimately changed their domain to meta.com and were acquired by the Chan Zuck initiative. I was happy. It seemed like one of the most pro-social uses of their software.
It's kinda funny to see Facebook rebrand to what was a fledgling startup out of Toronto.Reply
My god, if you get it, you get it.
They are going all in on metaverse / have decided that the future of oculus is the primary long term bet, not facebook itself.
And they have the money to make it so.
This is incredibly scary, and probably a good investment.Reply
I was curious what meta.com looked like before FB took control of the domain. Recent snapshots aren't loading for me, but post-2015 it looks like it was taken over by an AI company — the page titles include "Meta — Science Discovered"  and "Meta — AI for Science".
Prior to that, since around 2012 it was an unused Wordpress site  that redirected to meta.compgu.com (which is now "tekman.cc", a consulting firm or something.
And its earliest owner (at least as captured by wayback) was a California events company "Meta Productions: Producers of Meet, Mix and Match. Promoting awareness through metamorphosis" 
edit: out of curiosity, I just noticed that one of the most famous domains that refused to sell out  — steam.com — is now apparently for sale?Reply
Wonder what Stepenson thinks of this.
Note to self: if you ever write a scifi-novel, trademark the names of all flashy technologies imagined in it so that some Evil Corp does not claim them to brush up their coolness factor.Reply
I somehow feel culturally appropriated.Reply
I'm looking forward to its evolution; I hope they can execute this metaverse world perfectly. Does the only problem lie in how the mass consumers will react to the metaverse?Reply
In London, in the area around the London Eye, there is a tourist trap that offers a very poor 'haunted house' type of attraction, usually something having to do with zombies. As each iteration of this tourist trap gains a reputation for being total rubbish and gains one star reviews online, every few months the attraction rebrands to another name.Reply
It is so dumb it might work.Reply
Aint this no different from google's alphabet?Reply
Is this a change of company name or is the Facebook product/app/site also changing?
(As an aside the GDPR popup still asks me about “Facebook” cookies)Reply
I'm not exactly fond of Facebook but I think this could go in the right direction of improving their imageReply
If they really wanted to do something useful for the world, they could eliminate comments on local media outlet stories. The people there, as Obi-Wan Kenobi put it, are a "hive of scum and villainy".Reply
Since the linked page didn't really tell me anything, I had to go their twitter for a summary:
> Announcing @Meta — the Facebook company’s new name. Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome to the next chapter of social connection.
> The names of the apps that we build—Facebook, Instagram, Messenger and WhatsApp—will remain the same.Reply
The Chan-zuckerberg foundation has a scientific paper search engine called Meta as well.Reply
I actually agree with the vision, like its clear that media convergence will all kinda lead us into a common tech space, be it AR / VR / 3D whatever.
But I don't think it needs to be called metaverse. We should have another name for it. Not to give "Meta" as a company the same honor as google received for "googling".Reply
Looks like the future of the Internet as imagined by Vernor Vinge's book "Rainbows End" (set in 2025, written in 2006) just got a lot closer.Reply
the picture for "responsible innovation" is so funny... they're like "we're approved by this disapproving black woman!"Reply
Should have called it “Verse.”Reply
So, cut through the brand/marketing-speak and this is just like Alphabet, right?Reply
I would just like to throw my hat into the ring and say that I'm super excited for the metaverse and can't wait to experience itReply
What an odd move; how on earth do they expect to defend that trademark?Reply
FAANG → MANGAReply
Any of the FAANG workers here please tell me why all the large companies are trying to create metaverse?
I’ve been playing MUDs, MMOs since their very beginnings and literally metaverse doesn’t interest me. So who is their target audience that they can spend billions on this metaverse?
And how metaverse will be different than Second Life?
Give us some insider knowledge please.Reply
The metaverse isn't for us who've already spend 30+ years in tech and realize what tech-obsession steals from you.
It's for the kids who grow up addicted to it and don't realize until their 30s that they've had depresonalization disorders their entire lives.
This will succeed with them.Reply
"That awkward moment when Zuck takes your company's name: meta.inc" https://twitter.com/awilkinson/status/1453790072701001728?s=...Reply
Na fa la na ma na ma ba pa to wo ha...Reply
I would be concerned, but I don’t really know if Facebook, umm, erm, Meta has the follow through to actually make this a reality.
How many times have they had Mark Zuckerberg come out talk about some future product or idea that never came to fruition?
Remember the faked home automation personal assistant video that Mark did a few years ago and how that was the future?
This is what this company does. They unveil an idea and faked tech demo before they even know if they can execute upon it in a meaningful way and then never talk about it again, because it ends up they can’t do what they promised.
Now I am sure they will do something here since they have the VR tech, but I just don’t believe they are going to create anything more than second life in VR.Reply
I sense that working on that video was a low point in the producers' and editors' careers. Everything about it was flat, so that in spite of all the special effects I found myself thinking about Mark's uncomfortable chemical peel.Reply
A name to signify what facebook has METAstasized intoReply
Welp, tried atleast 7 times to watch this without a Facebook account. Made it about 2 minutes each time before being redirected to a login page.Reply
Great. Now when I discuss metaphysics and metaethics, I have to subconsciously suppress the visage of history's most mediocre gazillionaire.Reply
I picture Facebook owning the metaverse close to the alternative outcome to Ready Player One, if IOI ended up owning the Oasis.
If you’ve not read it, it’s an enjoyable read. Definitely skip the movie, however.Reply
Still a terrible, terrible organisation that's detrimental to societies and humankind as such.Reply
Hahaha! Opened the about page and Zuckerberg's face is right on the top :D This doesn't look like a good rebranding! Young people don't want Zuckerberg's social networks. They need something new.Reply
Good luck ever having them remove the data you share.Reply
I think Facebook (Meta) is swinging at a target that doesn't exist here. This is pie in the sky futurism. Sure, it is easier to build than flying cars, but it is nearly as fanciful.
I doubt they will suffer from the venture. However, I believe that the name change will result in a long-lasting sting to remind them of their failures.Reply
Meta’s goal seems to become a “3D-Internet” browser/platform. But unless the concept of a “3D-Internet” is widely adopted and the related standards/technologies are built/adopted by the major players it might be gargantuan task for one company to pull this off. IMHO the Vision is great and inevitable.. but needs Industry support.Reply
visiting a friend at a facebook office a few years ago, we walked by a small room near the bar cordoned off with caution tape. "oh, they're replacing the TV again, people keep using the oculus and smashing it by accident, has happened a few times" -- i can't help but picture that small, broken room today. #metaReply
This transition has been hyped up since I was in college in the early 2000s at least, where I remember attending presentations on Internet 2.0 and other such buzzwords. Mass market does not want to wear the goggles or do some elaborate version of Second Life. If anything people want less screen-time rather than an even more isolating intrusive version of it.Reply
I really hope this transparent dodge to avoid regulators doesn't work out. The first time Zuck says "Oh, don't subpoena me, subpoena this human shield" Congress needs to turn around and say no.Reply
If there is going to be a metaverse, aesthetically I’d like it to be designed by SNES era RPG designers, whose made up places always felt somehow very real and human sized. Silicon valley nowadays is a “mind of metal and wheels”, an absolute vacuum of any artistic taste in everything from their offices to their products (except maybe Apple under Jobs and Ive).Reply
The choice of "Meta" is very interesting. Chan-Zuckerberg started a project called "Meta" to increase the dissemination of science. This was a project going on for a while now 
What does this mean for that?Reply
From Fecesbook to Metacrap!Reply
Meta or Facebook makes no difference. Nothing is going to change with this company until they are forced to publish their algorithms.Reply
Sorry Zuckerberg, but the metaverse will NOT be a walled garden, tied to a social media company. Is the the internet, and more specifically, THE WEB itself as an immersive, distributed spatial ecosystem of worlds.
The metaverse needs to be interoperable above all else, and this is unachievable with the equivalent of native, vendor locked apps controlled by an entity. The web already does this, as every site is governed by standards like HTML and HTTP which are consistent everywhere, on every device.
WebGPU, WebXR, WebAssembly, and WebTransport are the key foundational technologies to this future online space. Our startup Wonder is assembling tools to empower developers and non-technical creators alike to build and deploy immersive websites using native game engines like Unreal Engine, that allow for immersive virtual storefronts, hangout spaces for chatting with friends and family, collaboration with coworkers, or jump into a game or interactive experience like a concert.
Why the web, you might ask? Because no owns it. There's no 30% cut to give Apple or Facebook for accessing it.
If you're interested in learning more or registering your intent ahead of our general availability launch, you can join our Discord here:Reply
Mark the date. Facebook has now had their "jump the shark" moment.Reply
This is fucking awesome. I am super bullish on the metaverse. Besides, you don't bet against the Zuck.Reply
I suspect we will be awash in critical comments shortly, so let me just say I'm kind of excited about this.
Don't forget that the internet was originally a military project. I'm excited to see a huge corporation going all in on VR and AR. It has the potential to be really interesting technology, and the research in displays, sensors, and other hardware and software won't go to waste.
If "Meta" is the new ARPANET, I wonder what the new CERN and web will be.Reply
The whole "Metaverse" thing reads like E. M. Forster's, The Machine Stops.
Now we'll never need to leave our houses. All thanks to Facebo... Uh, Meta.Reply
If there is going to be a metaverse, I'm not sure I want Facebook to own it. It's like a bad sci-fi pulp story.
Given their investment and research, I wonder if they should open it all up (even if contradictory to short-term gains in ad revenue) so it has a chance to grow? Federate it a bit more than they are comfortable with, to at least give it a chance. I could see this flubbing out hard otherwise.
I'm personally keen on the AR/VR space (surrounded by headsets here), but the early adopters are so polarized about Facebook/Oculus's involvement. I don't know if a rebrand (is this really that?) would be enough for the tech crowd to forget and move on.Reply
I don't understand what exactly this rename/rebrand entails.
Is it restructuring FB like Google became Alphabet? So, under the "Meta" umbrella, you have all of the individual FB assets, and www.facebook.com just becomes one of those assets?
Some outlets are reporting that, yes, it's something like this:
This landing page, however, does a terrible job of explaining this. There's this "news" page:
But even that is similarly lacking in details. Looking at this page you'd think Oculus is now Meta for how much they emphasize VR/AR and literally nothing about FB and the other apps.
What weird, mixed messaging.Reply
I get that it's popular to shit on Facebook and its CEO, but a lot of you seem to be dismissing the metaverse vision out of hand.
It seems obvious to me that humans will eventually spend a significant amount of time in VR. The question is not if but when.
As tech advances, eventually, VR environments will feel close to identical to IRL environments. And, when that happens, there is no reason to bear the commute costs of travelling to IRL environments.Reply
Not to happy with this. The name of my daughter (8yo) is Meta. :-/Reply
Why not rename The Facebook to The Matrix?Reply
Never mind the metaverse. Given that facebook (meta) is in the business of selling your meta-data to the highest bidder, the name appears to be spot-on.Reply
I know most of us aren't looking forward to a future with Facebook in control, but ask yourself: How many times has Zuckerberg been wrong about tech trends?
I can't think of a single time. He's gotten every major investment correct.
This metaverse idea will either be the first major Facebook misstep, or it's a future we should embrace sooner than later. You stand to win big if you're an early adopter on any given platform, and perhaps it's time to start thinking about this as a new iOS.
That said, I hope I'm mistaken.Reply
meta.com – used to be a Chan-Zuckerberg initiative to discover scientific papers. Now it's Facebook's corporate home. Hmm.Reply
I couldn't care less. Oh – will have to change my blocklists for some new domains?
Any hints to a list somewhere?Reply
On one hand I’m not a big fan of Facebook
But it is pretty amazing to have so much money and focus being thrown behind VR/AR
There are a ton of problems that need to be solved in that space: graphics/geometry algorithms, image processing, hardware, interface/IO, neural stuffReply
Fuck Uckerberg and anything that is related to thus human wasteReply
It makes a lot more sense for Facebook to change the name of the parent company — given the actual and potential proportion of their revenues from Instagram and WhatsApp — than it did for Google to change to Alphabet given that Alphabet is still mostly Google in terms of making money.
However, the timing makes it look like a ploy to distract from current controversies (although I don't think it is a ploy), and the name Meta is going to look really stupid if their whole Metaverse thing doesn't work out.Reply
Let’s have a “Meta” discussion about this rebrand.Reply
You can watch the connect talk here: https://www.youtube.com/watch?v=VKPNJ8sOU_M&t=867s
It'll be interesting to watch this space and it's cool that someone is working on building this out - I hope they leverage some of the staying power of the web by leaning on protocols for a true platform, but that'll be hard to do.
There's a ton of interesting potential if lightweight AR hardware works out. I think it'll be pretty interesting.Reply
Has anyone done the studies on eye health with long durations of AR/VR ala Oculus usage?Reply
now its maang companies, not faangReply
Thanks to Facebook, the word meta will soon sound like a curse. Words like “metadata” will start sounding very sinister.
Anything else you can do to ruin our day, Meta?Reply
So what's changed?Reply
Basically name squatting off the popular use of "meta" to describe a self referential event/action.
Also FB lately has become synonymous with causing significant harm to democracy across multiple continents. A corporate name change is a cheap way to deceive people in the future. When they (future generations) try to lookup the history of "Meta", they won't immediately see the crap that FB produced in the dark ages.
It's the equivalent of a restaurant or business changing their DBA because of shitty online reviews. Or car dealerships advertising "new management"Reply
Sure complicates the questions around what metadata they keep about a person.Reply
This is your opportunity to get in on the ground floor of not using Meta. In retrospect, a lot of people wish they'd done this with Facebook, but of course it's too late now. Don't make any mistakes you know you'll regret.Reply
Hilariously, when you follow the above link, the site doesn't honor the back button. Figures.Reply
Growing up, the older generation just didn't "get" new technology, often embarrassing themselves by not knowing how to use a computer.
I always thought I would "get" technology. But with a lot of this new metaverse stuff, I truly don't "get it" while I think younger generations will. Some day maybe I'll make a fool of myself by not knowing how to call my son in VR using an NFT identity.Reply
Some of the largest companies in the world are named after fruits, misspelled big numbers and rainforests, but even with that set of comparands, this seems a bit silly.Reply
Phew, all they were really missing was a good name.Reply
Wonder if gTLD is a thing here. If they already not on it, seems like a good (quarter million) squat.Reply
My worry is that they are not thinking about how many ways this can go wrong. There are already iPhone apps that allows you to put on avatar and meet people in a 3D virtual world. According to DoJ these apps are haven for pedophiles. Nothing good happens in these apps. People with severe mental issues show up, try to hit up others and eventually end up destructing real lives. Initially, everything looks safe because it's all virtual, anonymous and no body is touching you but that sense of safety goes away very fast as you meet wierdos and divulge more and more information. Some of these apps have rules like no nudity but people finds out various ways to be provocative even more than if they were nude. As things are "virtual" everybody wants to push towards extremes of everything. These apps are places worse than Medusa's head.Reply
Odd defenses of FB/Zuck in this thread. Criticism of Zuckerberg isn't sour-grapes, its pointing out that a ubiquitous product that made a handful of people fabulously wealthy has been proven to be both destructive to society and helpful for finding friends, and the balance isn't clear which is better.Reply
I tried to watch the keynote video 3 times and after a few seconds, it would show me a login popup. I haven't had a FB account for over 7 years. Why can't they just let me watch what they are without an account?Reply
I wonder how this will help their case against antitrust. At first blush, it seems to me that this might hurt them more than help them. Announcing one's desire to move to a higher level, to transcend, gives me the impression they want to be even more of a monopoly, not less.
Or maybe it has the sense of "we don't care about your national laws, we will do as we please"—a bold challenge to nation-state regulation.Reply
Job recruiters to prospect: Lets take a look at your meta dataReply
Weird that meta.com doesn't redirect to fb.
It redirects to meta DOT org which is:
> Meta, a Chan Zuckerberg Initiative project, is a biomedical research discovery tool that analyzes & connects millions of scientific outputs to give you a comprehensive view into science. You can easily explore research and follow developments by searching for specific terms or creating customizable feeds of papers and preprints.
EDIT: Fixed automatically now.Reply
I can't even watch the keynote without logging in. I don't have a Facebook account... ummmmm.Reply
Meta and the metaverse looks like a huge attack on Apple. In a metaverse world, iPhones don't make any sense. Those that own the platform will make all the money. Apple owned a very lucrative App platform that would go away if FB is successful. I'm wondering how Apple will respond.Reply
The rebrand doesn't really matter.
What was interesting was the idea of a Meta account and that splitting out the various Facebook properties because enforcing one set of terms across all of them has become impossible. That's quite the about turn and has a lot of implications.
Unfortunately, it was also an almost detail free announcement, and felt like the company had only come to this conclusion a few days ago.Reply
that's not it yet.Reply
I want off this ride.Reply
It's wild seeing the CEO of a company on the forefront of technology end up pitching a customizable 3D world for VR. It took me way back to when I was a teen playing with "3D desktop" apps for Windows. It also feels weird because I feel like he's messing around in what has so far been a hobbyist arena, where there is zero money to be made and people do it just for fun. VR play spaces get released all the time by nobodies for free. It was like watching Elon Musk try and pitch the idea of a model plane, like yeah Elon we have those already, don't you make spaceships?
Anyway, I am just being snarky. I get that this idea is much bigger than the Horizon Home demo. I guess I shouldn't be dismissive, since objectively, they also made one of the biggest most impactful companies in the world out of a PHP blog site.Reply
This sounds like googles strategy to dominate social networking with Wave…Reply
On keyboards without a Meta chord key, Emacs and Readline users can hit Escape first instead. Sounds like a good plan to me. ;-)Reply
MAANG just doesn't roll off the tongue as wellReply
I dislike FB, but I think it is very cool that Zuck has the guts to radically change the company's identity around a vision that may be arbitrarily far (see: Oculus/Magic Leap's promise vs progress). Most big companies are petrified to make changes that kill the dying golden goose.Reply
God, look at the comments. "I can't wait to (describes VR gaming.)" The misunderstanding of technology across the population is so profound it's dumbfounding.Reply
So the Meta key on my keyboard is now a Facebook key, sort of?Reply
While I wish them all the best, this name in my opinion only is a bit cringe.
Carmack and Abrash have been dreaming about the "metaverse" for 30 years now, but I would rather view computers as tools instead of viewing them as things that control our perception of existence.Reply
Meta? Does it matter?Reply
Classic ploy: squat on an existing word with the implication that anytime someone describes something as "meta", Facebook can act like they were saying "Meta".Reply
Not April 1 yet?Reply
Meta is as anodyne as Altria.Reply
I just saw some ads about Meta. They are beyond cringey. Facebook and Zuckerberg are out of touch.Reply
Facebook is the worst place to have a metaverse. The metaverse to me is where you get your freak on. Just look at VRChat or Second Life, it's full of people in highly sexualized outfits doing sexual things. I don't want Facebook (or any company) associating my sexual persona with a real name account.Reply
This kind of thing works.
Very few people today know that Chiquita used to be the infamous United Fruit Company.Reply
So it begins...the first few minutes of any dystopian movie. Glorious future of humanity introduce by "visionary" billionaire.
We knows what this will lead to....
Also, goodbye to all the little fragment of free "me" time people still have(if they still have any left) Without alone time to reflect on self, how can one grow, how can one think about something deeply?
The future is grim, unlike what Mark and his investors said while hoarding even more fortune.Reply
Meta-comment: Corporate press releases are poor OPs; it is only the facts and spin they want to present, rather than good journalism which covers more facts, other analysis, multiple points of view.
It's similar to the reason that Wikipedia doesn't allow primary sources (last I knew), only secondary ones. The primary source has a strong bias and can say anything.Reply
So, regular people have troubles trademarking very complex names and they give Zuckerberg trademarks for any commonly used word. What a great equality of treatment!Reply
Metabook? Instameta? WhatsMeta?Reply
Every FAANG (or MAAAN) company has invested into the Metaverse. Let's all remember they didn't invent it though, so I hope they don't gain complete control.
I'm all for it if it advances VR technology and they don't have full control. If the Oculus situation is any indication, Meta will be making a play for VR ad dominance, as will Google.Reply
So Zucks email will be email@example.com?Reply
It's almost like Zuck saw all the ads in Ready Player One and read about all negative shit in Snow Crash and went "yes, I'd like that"Reply
Does anyone actually enjoy the VR/AR experiences in a profound way?Reply
Where are we going to get the additional electricity to power these virtual worlds in the short term? We're already in a climate emergency due to insufficient green energy to power existing demands...Reply
There are countless discussions on HN and elsewhere about the "evils" of Facebook, Google or corporation X. But people who talk about these "evils" are in minority.
The general public finds the products of Google, Facebook and corporation X as being convenient, not evil.
There are many alternative social networks, search engines, chat apps, operating systems which for some reason don't have so much success. If they don't start being more convenient and more tempting to the public, we are still stuck with the products of "evil" corporations.
The governments of the world won't do anything to change the situation so the situation will only change if alternative products become more desirable by the public.Reply
Dystopian Ready Player One.Reply
Why can't they just say we want to change the company name to distance ourselves from the increasingly toxic brand that is Facebook. Yet another dishonest, cringe, and nauseating announcement from Facebook.Reply
Lots of PR Bullsh*t here:
> Connection is evolving and so are we. > The metaverse is the next evolution of social connection. Our company’s vision is to help bring the metaverse to life, so we are changing our name to reflect our commitment to this future.
In other words, nothing will change, just the name.Reply
I wonder if facebook employees really think they paper over the harm they do each day by renaming their company.
if you call it something else does it still hurt people?Reply
I guess no more project will dare to use meta in their name. They will fear either a copyright lawsuit or a fall in SEO.Reply
Mark thinks hes James HallidayReply
Just like that one time Netflix split into Qwikster... good timesReply
How long until they begin to sue any other company with "meta" in its name (even pre-existing ones)? It will happen.Reply
What are the plans for preventing people from simulating sexual encounters with virtual likenesses of real people?
It seems that in order to prevent that, we need some sort of security technology preventing me from being able to create computer programs / VR plugins that can simulate that visual experience. If so, does that mean that we're going to need some sort of fingerprinting technology that can determine whether a VR humanoid is a likeness of a real human?
Or is the plan "ban sexual content in VR worlds"?Reply
The longer FB video made me wish I was on Youtube. They don't even do sharing basic content well yet.Reply
Everyone keeps saying metaverse, but meta makes me think of metadata, which is about the worst name they could have chosen.
"Are you worried about FB storing all your data? Okay, lets rename to a word that is about scooping up all relevant data."Reply
Zuck watched ready player one and was inspired by the villain.Reply
Guess we all need to start saying MAANG nowReply
150 million on AR/VR... I get the feeling this is gonna flop. Hard.Reply
This is as dumb as it would be to name your internet company Net in the early 90s.
Metaverse is supposed to be a generic term for an interoperable virtual 3D world. And now the term is linked to a specific company. I guess if there will ever be a metaverse, it won't be called that.Reply
So is this a Google -> Alphabet thing?
Or is "Facebook" being rebranded everywhere?Reply
I imagine when the branding is complete we'll get the following gem:
Joking aside, in my view the branding (and branding ability) of the name change to Meta is impressive given their long term vision.
<meta property="og:title" content="Meta"> <meta property="og:site_name" content="Meta"> <meta property="og:url" content="https://meta.com">
However, I do get the feeling that Meta will aim to eventually become a household proprietary name and thereby water-down what can be considered one of the broadest, most abstract terms we're all familiar with.Reply
Do humanity a favor and do not buy Oculus headsets.
Force them to remove Facebook login from headsets, and force them to open their VR platform to people using any headset.
If you don't, you may find yourself requiring an Oculus headset to work, do errands, etc. Just like Internet Explorer became the unavoidable plague of the 90s.Reply
There is still a huge massive gap in what peoples think a metaverse is like(think Ready Player One, or any move with VR involved) vs what it is in reality.
Facebook will still be Facebook for quite a while.Reply
I see they already bought the meta.com domain. I wonder who owned it before and how much it cost Facebook to acquire.Reply
> A future made by all of us
You can't even watch the keynote without a Facebook account...Reply
This looks like an attempt to obfuscate the negative sentiments that we’ve come to associate with the conglomerate Facebook. I think there will be some short term success, but Meta and Facebook will become synonymous as Alphabet and Google are.
I’m also reminded that our mass media will play a major role in how public sentiment plays out. Like him or not, you have to admit the great lengths our media has covered Dave Chappelle over the past few weeks. You’d think things like this Facebook rebrand or the stalled infrastructure bill would have more meaningful coverage. Outrage, like sex, sells. I wonder if this rebrand will breach the outrage threshold?Reply
Who wants to bet Zuckerberg is the ONLY one within the company that wants this and other employees are rolling their eyes?Reply
I don't understand what Facebook is even doing in terms of a metaverse. Like they have the VR goggles, but what are they actually doing with it?
Coincidentally, MMO developer Raph Koster (Ultima Online, Star Wars Galaxies) has recently been detailing in a series of articles what his new company is doing in terms of building a metaverse, and it's pretty exciting in gaming terms.Reply
If a metaverse is hosted by FB, it'll come with all the drama, nonsense and toxicity we see on there today. The product (ie, today's users of FB) is what stinks to high heavens.Reply
You have a tremendously valuable brand.
You change it to a nerdy adjective.Reply
If you gold wrap a turd, it's still a turd.Reply
meta feta betta? i guess if google can be alphabet, facebook can be meta. i was always under the assumption from everything i have read about business and branding that from a marketing standpoint renaming your brand once established is a fairly bad idea but i guess that has changed?Reply
Hrm, so FAANG becomes MAANG. Add in Microsoft and Uber, MANGA MU. "Yeah, I have been shopping my resume around to the other MANGA MUs."Reply
I assume this is short for "metastatic"?
Ok, acknowledged throwaway line. To try and save this and at least make this at least slightly more substantial -- I'm skeptical of VR becoming seriously mainstream, in the near term or perhaps ever. I'd say I hope FB goes all in and ends up burning up all their money, except I could see it being a profitable niche, giving them money to continue negatively impacting the mainstream non-metaverse online world.Reply
Will FAANG become MAANG?Reply
That's so woke, weird and awkward. Zuckerberg, trying to be natural, the interviewer, the parties.. I hope that isn't our futureReply
Drop the 'ta'.
The timing of this announcement is strange. Maybe this was already planned for late October, or maybe this is an attempt to take control of the narrative after all the horrible publicity.Reply
I was building plans for a site called th.emeta.net on the domain emeta.net, which I own. With this announcement I may have to rethink that now...crudReply
I do think VR will be part of our futures but I won't use Facebook as part of it.
When I was watching the keynote - about 10 mins in - I got redirected to login to Facebook. That is not cool.Reply
Wait what. They bought Meta VR like a couple of years ago. Some of my friends were there.Reply
they want to mediate all interaction, so they can tax and steer relationshipsReply
Ridiculous Pointless SadReply
Facebook finally caved to their rapidly aging demographic's clamoring for a VR metaverseReply
I want to read the William Gibson book that inspired this realityReply
You know what? This is lame. The whole presentation. The communication. The products. The way the story is being told by someone that's clearly way out of touch. For the first time it feels like they can be challenged. And not just Facebook; Apple as well. Google too. This is lame. Out of touch. Innovation might not be stagnating technically, but they sure are stagnating socially. It will be interesting to see what actually comes next. This certainly isn't it.Reply
I don't think this strategy really worked for Ron Artest, but maybe it'll work for Facebook.Reply
Gosh, you'd think that after CAMBRIdge AnalyticA, and to a lesser degree liBRA, CAMBRIA isn't the best name for the new headset...Reply
Renaming but the domain stays the same? Clicking the logo on the top just takes you to about.facebook.com.
Ah, going to meta.com does take you to about.facebook.com.
They just aren't not-redirecting you yet.Reply
Facebook lates to the party - meta.uaReply
Metaverse in a sense of VR, AR? Just like Google wasn't the first search engine or Iphone the first smartphone someone else will dominate VR and AR someone else will make that big innovation and killer apps not Facebook. Facebook is big and old. Big Blue just like IBM.Reply
I hope the pi-hole block list maintainers block the new domains soon.Reply
Couple quick things: Zuck's speaking has improved an incredible amount. So, props there.
Zuck's said a few variations of "building blocks are there" or "it is coming together" but also, "Even though it is still a long way off..."
This projection / demo video of the metaverse seems like a distraction to me. If FB doesn't have this to deliver, it is a lot like the old microsoft product concept videos. 
What is the intent? To see Zuck as a visionary? Does his speaking deeply on this subject attempt to position him / Meta as an authority?
Unless Facebook / Meta is setting expectations way lower than where they're about to deliver, I don't see how this will be viewed as anything other than a temporary salve to fill the vacuum sucking oxygen out of Facebook.Reply
Dang it. How am I supposed to tell people that when I talk about "meta-programming" I'm talking about Lisp and macros and cools stuff like that, and not that I'm programming for some shady-as-sin company?Reply
Zucc tries to make this technology a product. I don't think the successful iteration of a "Metaverse" will be any one company's product, but rather a community-standardized protocol.Reply
I for one am excited for the Metaverse and all the Second Life jokes we will make about it.Reply
Anyone else find it hilariously dark that this page says:
"The metaverse will be social" and when you click "Watch the Keynote" it takes you to a login screen for Facebook?Reply
Click to watch the keynote... "You must log in to continue."Reply
All I can think of is Comcast -> Xfinity and how well that's gone...Reply
So they finally caved to their rapidly aging demographic's call for a VR enabled metaverse.Reply
Would Meta be able to build a federated Metaverse? If they are, things are different.Reply
This spells the end of the expression "that's so meta" or any related quip about self-referential humor.Reply
There is a significant likelihood that this metaverse concept will flop. To stake the company’s namesake on it is unwise. It really seems like this is combination of committee think + a knee jerk reaction to its recent public spanking.Reply
If they are actually rebranding wouldn't that be reflected on Facebook? I don't see it.Reply
Heh, I got uMatrix cranked up so high, all I get is the menu bar with "FACEBOOK", 3 screenfuls of complete blank, then "A future made by all of us". I feel strangely good about not seeing anything.Reply
Their new logo looks like a sagging pair of tits.Reply
I cannot think of a worse group of people to be spearheading this effort.
Are Facebook execs really this tone deaf?Reply
I wonder how much they paid for meta.comReply
I’m excited about it, and I thjnk it just means reality got a lot larger.
I don’t think Facebook will be able to control the metaverse as a closed platform, even if they wanted to.Reply
Ready Player One anyone?Reply
Other interesting things said during the keynote: "and frankly, as we've heard your feedback more broadly, we're working on making it so you can log into Quest with an account other than your personal Facebook account. We're starting to test support for work accounts soon, and we're working on making a broader shift here within the next year. I know this is a big deal for a lot of people. Not everyone wants their social media profile linked to all these other experiences and I get that, especially as the metaverse expands."
"As big of a company as we are, we've also learned what it is like to build for other platforms. And living under their rules has profoundly shaped my views on the tech industry. Most of all, I've come to believe that the lack of choice and high fees are stifling innovation, stopping people from building new things, and holding back the entire internet economy. [...] We'll continue supporting sideloading and linking to PCs so consumers and developers have choice rather than forcing them to use the Quest store to find apps or reach customers."Reply
This is highly frightening.
Don't let your kids get sucked into this. If they are already, rescue them. If your parents have been captured by Zuck and his minions, get them out. Go outside and look at a tree. Reality is fine as it is.Reply
FAANG sounds better than MAANG thoughReply
I wonder who they paid to come with that one. Now they'll further push into making humans slave to the machine. More ads, More AI. More human mining. More content pollution. It's just a big ass ad factory. Its very easy to control sentiment using content bots / farms and convince people to drink the koolaid under the false pretense of bringing them together when in reality all they want todo is serve you more ads and sell your views to the marketing companies who target you everywhere. 2-cent.Reply
LOL....what a bunch of ass-hats. Like this is going to white-wash over the fact they are a cancer on the species and the culture...Reply
Facebook also broke the URL I use to read my feed in reverse chronological order today, so I've warned everyone I might go away.
It used to be companyurl/?sk=h_chr, which now just gives a message that something is wrong.Reply
facebookrebrand.com is available. ;-)
shleiby @ gmailReply
This is going to be the Futurama metaverse where you have to fight ads everywhere to go.Reply
Can't wait to talk to all you guys in VRReply
When your reputation gets really bad, change your name. I guess that works well enough to make it worth doing.
I recall several scummy companies doing that over the recent decades.Reply
this is the Alphabet thing all over again.
doesn't change anything.Reply
on instagram; © 2021 Instagram from MetaReply
Often, Hacker News sentiment winds up terribly wrong. With that in consideration, Metaverse will probably be huge and is worth considering.
Is it going to be a walled garden? To what extent will it be open?Reply
i wonder, if one declines to participate in the "metaverse", will their shadow profile be randomly inserted, and vandalized/ridiculed by other versians?
sidenote - if i am understanding correctly, its conceptually similar to modus operandi from back in the 90s? just in VR?Reply
This is just some dystopian sounding shit, innit? Meta(verse, data, etc.), humans have just sold themselves out.Reply
See also: Philip Morris rebranding itself Altria.Reply
Wow, did they pick the last four letter word that wasn't a startup name?Reply
So will they be keeping the same domain names, or am I going to have to redo my Pi-Hole setup? I guess I'll add a wildcard entry for "meta.com" just to get ahead of things.Reply
For a common man like me it feels like: too much bad publicity change the identity!Reply
LOL trying to watch the keynote but keep getting asked to login to Facebook and then since I don't have an account, I get the boot. I think that about sums it up.Reply
The presentation talks a lot about the metaverse being built on open standards and protocols but it still seems extremely vague
Have they actually detailed this anywhere?
For example a most basic question: what 3D engine is this going to run on?
Is that engine open source?
What are the formats for assets/models/materials?
What blockchain is hosting the NFT assets?Reply
Well, shucks! Years ago, I had an unpublished iOS app named Meta! Oh well!Reply
Reminds me of MySpace renaming itself to My_____.Reply
FAANG becomes MAANG.Reply
oh, you wanted the metadata and not the Meta data says Zuck on his next congressional grillingReply
The rebrand was introduced as a "One More Thing" during the event keynote.
A 2007 "One More Thing" was the announcement of the iPhone and the future of mobile computing. Now a 2021 "One More Thing" is the announcement of a company rebrand to avoid government regulation.Reply
It wasn't enough for them to ruin the world, they had to ruin the word meta too.Reply
I'm going to keep calling them Facebook out of spite, since this doesn't distract me in the slightest for how toxic the company continues to be.
Instead of Metaverse, I'm going to call it Virtual Hell™.Reply
Presumably Sharkleap was taken.
Suck always struck me as slightly disconnected from real life, but this is him floating off into fantasy land, and not just metaphorically. If you think the Metaverse is the next big thing, I’ve got an NFT of some valuable real estate in Second Life I’d like to sell you.Reply
Facebook is working on brain-computer interfaces... because we completely trust them to have that level of access to our minds.Reply
the old comcast maneuver. if everyone hates you, change your name!Reply
Facebook, Meta, whatever it's called, I won't touch it with a ten foot pole. I'm a major VR enthusiast and a developer but I dumped my Rift as Facebook's tentacles took hold of Oculus.
I can't say I want them to fail because VR is exciting, but I do hope other companies can catch up and do R&D of their own.Reply
Finally, someone found a way to get everybody off "Facebook".Reply
The thing I don't understand about the Metaverse is, if it was going to be any good, we would have it now with mouse, keyboard, and a nice big 4k monitor. _What you do_ in the metaverse doesn't really have anything to do with goggles you strap on your face. The goggles are just supposed to improve the immersion.
If Facebook wants to make this work they need to get into the business of making multiplayer games for everyday people. They need a huge catalog of virtual experiences with as much variety and content as Netflix's catalog.
I have no doubt that for $15 a month a huge amount of people would switch over from watching TV in the evening to hanging out in virtual worlds doing interesting stuff.
Then once everybody is playing these games on their playstation, xbox, or pc, they can upsell them on a VR rig.Reply
Holy crap! I drunkenly guessed that lame-ass name. Somebody just got $1 richer!Reply
Does this remind anyone else of that time that Comcast renamed themselves Xfiniti to distract from their terrible customer service, rather than fixing their horrible customer service?Reply
All this talk about the future is getting kinda boring at this point. I feel like it's been a good 7 years of talking about what will come in the near future and other than that near stagnation on most other fronts. (Autonomous cars, VR, etc.) I'll care when it's here I guess.Reply
Some of you guys seriously need to get out of your bubble. Facebook is an extremely popular service. Many, many people use it every single day, and love it.
This is not a rebrand to avoid regulations, or make people like it again or whatever. Facebook has been signaling this as the direction they wanted to go for quite a long time now.Reply
The keynote feels like I'm watching an episode of black mirror.Reply
In the metaverse, Facebook's crypto will become the legal tender. They may get away with rolling out Libra/Diem over there.
A VR world controlled by Facebook, with Diem as currency, that can only be accessed by Oculus... what can go wrong?
My kids will never use that crap I assure you.Reply
The common word "metaverse" is now under attack and will be relentlessly copyrighted and protected :) maybe this was the strategy all along!Reply
Can anyone here convince me AR/VR isn't a fad? If FB is headed towards a metaverse where our insane uncles can embed themselves further in a false reality, how is it that the rest of us sane individuals want to join their conspiratorial matrix?
Even taking out the crazy uncles, VR makes me insanely nauseous. What's more, it's very expensive to get solid VR that doesn't, nevermind it still looks terrible even if you have a high powered rig.
I could see solid VR occurring in the distant future, but it has so many ethical and technological downsides currently. I view it mainly as a fad to inflate stock prices, a fun toy for tech enthusiasts, but not a serious game changer.Reply
“Meta” is a four-letter word.
Or less ambiguous, “meta” is a word of four letters.Reply
The video they put out is extremely cringe. The whole “metaverse” thing is cringe.
It makes me believe Zuckerberg is completely surrounded by yes-men who never challenge him and only tell him what he likes to hear. He is truly detached from us normal people and our human experience.Reply
Can't watch without logging into facebook. That's all you need to know.Reply