It's commonplace to mock Big Tech for being slow-moving and lacking an innovation ability with several examples of new companies that competed with, and defeated products from Big Tech. There are tons of examples of this (YouTube Vs Google Video as one). What are examples of the reverse? Like Pebble (smartwatches) losing to Apple Watch, Clubhouse (Kindda pending) losing to Twitter Spaces, Slack (??? had to sell to Big Tech) losing to Big Tech 'Work'.
Sure, there are also examples where the indie coys did not exactly die Dropbox/Box Vs Big Tech storage.
Strange to me that you put Dropbox on here since they've really struggled to succeed on their own. I think Steve Jobs was right when he said it was a "feature, not a product." Selling to Google or Apple I think would've been the better move in hindsight.
Snapchat is probably a good example of a company that made the right move by not being acquired.Reply
heroku getting bought by salesforceReply
Palm, Dropcam, NestReply
Slack is a strange example here, as it certainly seems to be thriving; do you think it's lost/dead?Reply
There’s one of these stories every year at WWDC when Apple PMs take top apps and turn them into OS features. “Sherlocked” is a phrase for a reason.Reply
While it's true Google Video was not able to get traction vs. YouTube, I've also read some good accounts of the merger that YouTube would have crumbled had they not had the resources from Google (both machine and people) needed to scale.Reply
Basecamp for sureReply
While it was more of a tech retailer than a tech company, Blockbuster qualifies.Reply
Borland VS Microsoft
Netscape Navigator VS MS IEReply
Seems quite likely that Clubhouse would still be just as irrelevant if Twitter had not launched Spaces. Clubhouse feels more like a fad than roadkill.Reply
Every other ticketing system vs JIRA.
Every game market platform vs Steam.Reply
Your examples are all tech vs. tech. Tech vs. brick-and-mortar has been an absolute bloodbath. Most local bookstores are gone. Sears, and many smaller retailers. Malls are dead. You kids probably don't remember cool independent computer shops (though there are a few hangers-on). Payless shoes comes to mind, apparently they're trying to bounce back. Local newspapers died at the hands of craigslist, which isn't even "big" tech.Reply