> I believe that stems from the fact that agile methods became too "productized"
While I agree that that’s an issue, I would argue that it stems from the fact that dynamic ideas are opposed to pragmatic ones (at least in the minds of pragmatists).
Inevitably in companies there are voices that say “we should mitigate risk”, “let’s do what worked before”, and other things that boil down to “don’t change things because I’m not good with change”.
It’s those types of people who productize everything that gains momentum as it’s a cycle of “This new thing is a threat”, “They tried it and it worked, I better change my tone or I’ll be ostracized”, “How can this be made rigid and safe?” “Oh excellent, there’s a certification program now: time to crack down now that I have a whip.”. And as they spend more company money on making it “safe”, the market responds and makes more “safe” products.